Our Business Partner, Happy Productions, a dynamic and world-renowned social media agency, trusted us to recruit a talented Position : Paid Ads Manager / Email Specialist
As a Paid Ads Manager / Email Specialist at Happy Production, you will be responsible for managing and optimizing our paid advertising campaigns across various platforms and spearheading our outbound email marketing initiatives. You will be responsible to drive traffic, generate leads, and nurture relationships with potential and existing customers.Key Responsibilities:Paid Advertising Management:Develop and execute paid advertising strategies across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.Monitor and optimize ad campaigns to maximize ROI, including budget management, keyword targeting, ad copywriting, and A/B testing.Track and analyze campaign performance using tools like Google Analytics and provide regular reports to the team.
Email Marketing:Create and implement effective outbound email marketing campaigns to engage prospects, nurture leads, and retain customers.Manage and maintain email lists, ensuring compliance with relevant regulations
(e.g., CAN-SPAM, GDPR).Utilize email automation tools like Mailshake, Apollo, MailerLite, etc., to streamline email outreach and follow-up processes.
Technical Backend Knowledge:Possess a strong understanding of the technical backend aspects related to paid advertising platforms, including tracking pixels, conversion tracking, and integrations with CRM systems.Collaborate with our development and IT teams to ensure proper technical setup and troubleshooting of advertising campaigns.
Data Analysis:
- Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
- Make data-driven recommendations to optimize ad spend and achieve marketing goals.
Qualifications:
- Proven experience managing paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Familiarity with email marketing tools and software such as Apollo ( preferable ) Mailshake, , MailerLite, or similar platforms.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent communication and copywriting skills.
- Detail-oriented, organized, and able to manage multiple projects simultaneously.
- Technical proficiency in tracking and analytics tools.
- Certifications in relevant advertising platforms (e.g., Google Ads, Facebook Blueprint) are a plus.
Benefits:
- Competitive salary: UpTop 1500 USD
- Mon Fri 15:00h – 23:00h
- Professional development opportunities
- Dynamic and collaborative work environment
Apply: [email protected]